Purplesful Popcorn Cheddar is not only does it taste better, it's lighter, fluffier and its healthier, because purple corn is naturally rich in antioxidants. A classic snack got just better, and better for you. Purplesful Snacking is a Canadian, female founded and owned healthy snack food company that proudly donates 25% of profits to local children’s charities. Snack with purpose.