Privacy Policy

Privacy Policy

Everyday Goods, Inc. d/b/a Everyday Supply Co

Effective Date: July 1, 2026

This Privacy Policy describes how Everyday Goods, Inc. and its affiliates ("Everyday Supply Co," the “Company,” "we," "us," or "our") collect, use, and share information through our website located at www.everydaysupplyco.com and other digital properties that link to this Privacy Policy (collectively, the "Service"). Please read this Privacy Policy carefully. By accessing or using the Service, you agree to the practices described herein.

1. IMPORTANT NOTICE REGARDING ANONYMOUS VISITORS

The Company does not collect, store, or process personally identifiable information from visitors who merely browse the website without registering for an account or voluntarily submitting information through a sign-up or contact form. If you visit our website without registering, you are not individually identified or tracked by the Company.

Certain anonymous, non-personally-identifiable technical data — such as aggregate page-view counts, general geographic region, browser type, and device type — may be automatically collected by our hosting platform provider, Shopify, and standard analytics tools solely for website performance, security, and operational purposes. This data cannot be used to identify you as an individual.

Personal information is only collected by the Company when you voluntarily provide it by completing our account registration form, placing an order, contacting us, or otherwise submitting information directly to us.

2. PLATFORM TECHNOLOGIES AND THIRD-PARTY TOOLS

Our website is built and hosted on the Shopify e-commerce platform. As a result, certain standard platform technologies, service provider scripts, and third-party tools are incorporated into the website's operation. These tools are used for legitimate operational, security, performance, and analytical purposes.

By accessing or using the website, you acknowledge and consent to the use of such technologies, which may include:

  • Cookies and session identifiers necessary for website functionality

  • Web beacons, pixel tags, and analytics scripts used to measure website performance

  • Platform-integrated tools deployed by Shopify and other authorized service providers

  • Analytics services including Google Analytics, Klaviyo, and SendGrid

  • Payment processing technologies operated by Shopify, Stripe, and Amazon Pay

The Company reserves the right to add, remove, or modify third-party tools and service providers at any time without prior notice, provided that any such tools are used in a manner consistent with this Privacy Policy. The inclusion of any third-party tool or script in the website's technical infrastructure does not constitute the collection of your personally identifiable information unless you have registered for an account or voluntarily submitted personal information to the Company.

Certain technologies incorporated into the Shopify platform operate at the platform level and are governed by Shopify's own privacy policies, available at https://www.shopify.com/legal/privacy. The Company is not responsible for data collection practices that are inherent to the Shopify platform and outside the Company's direct control.

3. INFORMATION WE COLLECT

A. Information You Provide to Us

Personal information you may provide to us through the Service or otherwise includes:

  • Contact data, such as your first and last name, email address, billing and mailing addresses, and phone number

  • Demographic information, such as your city, state, country of residence, and postal code

  • Profile data, such as the username and password you set to establish an online account, redemption codes, and information about your participation in drawings, giveaways, or surveys

  • Communications that we exchange with you, including when you contact us through the Service, social media, or otherwise

  • Transactional data, such as information relating to or needed to complete your orders, including order numbers and transaction history

  • Marketing data, such as your preferences for receiving our marketing communications

  • User-generated content, such as photos, images, comments, questions, and other content you generate or make available on the Service

  • Payment information needed to complete transactions — note that payment card information is collected and processed directly by our third-party payment processors

  • Promotional information, including information you share when entering a drawing, giveaway, or completing a survey

B. Automatic Data Collection (Registered Users and Active Sessions)

When you are actively using the Service — including when logged into a registered account or engaged in a checkout session — we, our service providers, and our business partners may automatically collect:

  • Device data, such as operating system type and version, browser type, screen resolution, IP address, and unique identifiers

  • Online activity data, such as pages or screens viewed, time spent on pages, navigation paths, access times, and email engagement

  • Cookie and similar technology data as described in Section 2 above

Anonymous visitors who browse the website without registering or initiating a transaction are not individually identified through this automatic data collection.

C. Information from Third-Party Sources

We may combine personal information we receive from you with information obtained from public sources, data providers, affiliate partners, marketing partners, and third-party services you use to log into or link to your Service account.

4. HOW WE USE YOUR INFORMATION

We may use your personal information for the following purposes:

  • To provide, operate, and improve the Service and our business

  • To establish and maintain your user profile

  • To process transactions and send related information including confirmations and receipts

  • To communicate with you about the Service, including announcements, updates, security alerts, and support messages

  • To personalize your experience with the Service and our communications

  • To send direct marketing communications (you may opt out as described below)

  • To serve interest-based advertising through our third-party advertising partners

  • To conduct research and development, including creating aggregated or anonymized data

  • To comply with applicable laws and legal process

  • To protect the rights, privacy, safety, or property of the Company, you, or others

  • To prevent, identify, investigate, and deter fraudulent, harmful, or illegal activity

5. HOW WE SHARE YOUR INFORMATION

We may share your personal information with:

  • Affiliates — our corporate parent, subsidiaries, and affiliates

  • Service providers — third parties that provide services on our behalf, including hosting, IT, customer support, email delivery, marketing, and analytics

  • Payment processors — Shopify, Amazon Pay, and Stripe, each governed by their respective privacy policies

  • Advertising partners — third-party advertising companies for interest-based advertising purposes

  • Third parties designated by you — where you have instructed or consented to such sharing

  • Business and marketing partners — for co-sponsored events, promotions, or joint offerings

  • Professional advisors — lawyers, auditors, bankers, and insurers as necessary

  • Authorities — law enforcement and government authorities as required by law or to protect rights

  • Business transferees — in connection with mergers, acquisitions, or similar transactions

6. COOKIES AND TRACKING TECHNOLOGIES

We and our service providers use cookies, web beacons, pixel tags, local storage technologies, and similar tools. These technologies serve the following purposes:

  • Technical operation — to allow the technical operation of the Service, including remembering your selections and login status

  • Functionality — to enhance the performance and functionality of the Service

  • Analytics — to help us understand user activity on the Service using tools including Google Analytics, Shopify analytics, Klaviyo, and SendGrid

  • Advertising — to help our advertising partners deliver and measure interest-based advertising

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Service. For more information about cookies, visit www.allaboutcookies.org.

7. YOUR CHOICES

Opt-Out of Marketing Communications

You may opt out of marketing-related emails by following the unsubscribe instructions in the email or by contacting us. You may opt out of text messages by replying STOP.

Interest-Based Advertising

You can limit interest-based advertising through your browser settings, privacy browsers or plug-ins, platform settings (Google: https://adssettings.google.com; Facebook: https://www.facebook.com/about/ads), and industry opt-out programs including the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) and Digital Advertising Alliance (optout.aboutads.info).

Do Not Track

We currently do not respond to "Do Not Track" signals. For more information, visit http://www.allaboutdnt.com.

Account Information

If you have a registered account, you may review and update your account information by logging in. To close your account, please contact us.

8. SECURITY

We employ technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no security measure is perfect, and we cannot guarantee the security of your personal information against all risks inherent in internet-based services.

9. INTERNATIONAL DATA TRANSFER

We are headquartered in the United States. Your personal information may be transferred to and processed in the United States or other countries where privacy laws may differ from those in your jurisdiction.

10. CHILDREN

The Service is not intended for or directed to children under the age of 13, and children under 13 are prohibited from using the Service. The Company does not knowingly collect, use, or disclose personal information from children under 13. If the Company becomes aware that it has collected personal information from a child under 13 without verified parental consent, it will take steps to delete that information as soon as reasonably possible.

11. THIRD-PARTY LINKS

The Service may contain links to third-party websites, applications, and online services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.

12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. Material changes will be communicated by updating the effective date and posting the revised policy on the Service. Your continued use of the Service after the effective date of any modification constitutes your acceptance of the updated Privacy Policy.

13. HOW TO CONTACT US

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

  • Email: support@everydaysupplyco.com

  • Mail: 111 S. Bedford Street, Unit 102, Burlington, MA 01803

  • Phone: (978) 597-7238