Get cleaner, fresher-tasting water with PUR's unique MAXION technology. PUR's unique, premium carbon water filter removes 96% of mercury and 95% of certain industrial pollutants. It also reduces chlorine (taste and odor) and 94% of trace levels of pharmaceuticals, giving you clean, great-tasting water. Yet it still leaves behind beneficial fluoride. The PUR 30-cup Blue Cup Dispenser is a great product for those who want an easy way to dispense cups. The product is easy to use and can be used with any type of cup. The product is also durable and will last for a long time.