Plus Ultra is Latin for "further beyond." It's the mantra we've adopted to inspire innovation and forward thinking. Plus Ultra's bamboo toothbrush provides an eco-friendly alternative to plastic toothbrushes. Designed to the specifications of dentist recommendations, the wave-shaped bristle head reaches difficult-to-clean areas and gently massages the gumline with soft, nylon bristles. Plus Ultra's toothbrush handle is made from bamboo - a sustainable resource that is durable and biodegradable.