For increased health and longevity. Legend tells us that this ancient grain was once eaten exclusively by the Emperors of China. Our most popular rice is fabled to enrich health and ensure longevity. This medium size heirloom rice is treasured for its delicious roasted nutty taste, soft texture and beautiful deep purple color. Forbidden Rice contains a class of flavonoid antioxidants called anthocyanins and, according to Chinese herbal medicine, is considered to be a blood tonifier. A striking presence on any plate, this once forbidden indulgence is now a wholesome everyday rice. It pairs beautifully with all cuisines use it steamed plain, in a pilaf, stir fry, salad or pudding. As many antioxidants as blue berries. A new study shows that a spoonful of black rice bran or 10 spoonful of cooked black rice contains the same amount of antioxidants as a spoonful of fresh blue berries.